ts2 times square brandingts2 btimes square logo

client:  reuters / nasdaq

project:   TS² times square branding

responsibility:   branding

TS², the immense digital display standing tall in the heart of Times Square, New York, is the ideal stage for today’s biggest and boldest brand events. In the Square, TS² is an anchor landmark that draws attention from any and every angle. Beyond the Square, TS² is a multimedia channel that seamlessly integrates website and mobile technologies to enable large scale, global events to be experienced by millions, while creating personal, interactive events to be experienced by one individual at a time.

Reuters asked Human Design to redesign the branding for TS². We kept the current red and black colour scheme and gave more emphasis to the TS² symbol. The logo can be used as flat colour or a with a graduation of the red that adds a sense of movement to the composition.