project: larkin25 brand
responsibility: brand design & implementation
Larkin25 was series of over 50 events celebrating 25 years since the death of the poet Philip Larkin. The brief was to design an identity that would bring Larkin out of the stuffy library environment and to a wider audience. The logo reflects Larkin’s love of jazz music in the typography, which is very much of his era, also implemented within the design are his iconic spectacles.