Hull 2017 City of Culture Business Plan
Strategic Business Plan
In 2017 Hull was host to the UK City of Culture.
The Strategic Business Plan was used to generate funding and investment, whilst outlining the strategies, goals and legacies that would become the UK City of Culture.
The document was designed with an eye to our Scandinavian neighbours for inspiration, reflecting their aesthetic for simplicity, minimalism and functionality. It was important that the photography reflected the city in a sympathetic, abstract way. We commissioned a local photographer with good knowledge of the city to achieve this very distinct feel.